DIGITAL LITERACY

School Project (2022)

The U3A (University of the Third Age) is an international organisation offering a wide range of educational and cultural programmes for retired or semi-retired seniors aged 50+. Monash University Master of Design students worked on a collaborative project for U3A UX research, development and design of UI visuals for online educational content.

[Group Project]

#After Effect #Figma #Illustration

UI Animation & User Experience

The brief was to design an online educational resource to help people learn how to use online pharmacies and make secure payments in an engaging way.

Multiple interviews with U3A members revealed the importance of creating a system of rewards to build confidence throughout their learning journey, as well as various issues related to the topic. The significance of a simple and highly visible UI was also noted.

As part of the team, my primary responsibility lies in user experience, with a focus on empowering senior citizens to feel more confident while navigating the online world. I am dedicated to creating intuitive and accessible interfaces that cater to their needs, ensuring a seamless and enjoyable online experience for elderly users. By prioritizing usability and addressing their concerns, I aim to bridge the digital divide and help seniors embrace the internet with greater ease and assurance.

Based on learnings from user interviews, I developed visuals that prioritised readability and added animations that aided gamification, giving a sense of achievement by rewarding each step.

Outcome

Further Development

Our prototype was well received in client reviews.
Further consideration of the colour scheme and accessibility features, as well as more user testing, would have resulted in an even more sophisticated and engaging user journey. There is also room for further development in the use of micro-animation, which has been effective to create engaging experiences.

UI UX Resarch & Design:
JianJun Li, Liwei Hou, Belinda Chen, Qian Bi, Shunsuke Mori

Supervision:
Jeff Janet, Yun Tae Nam

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