SAYUNA
School Project (2022)
Sayuna Organics is a local retail brand that specialises in organic food products. They are looking for packaging design for their new product, as well as a series of services for subsequent promotion.
The aim is to build a consistent visual identity with product package design and other branding applications using the existing logo.
After analyzing their target audience, I have learnt that they mainly want to appeal to a young, health-conscious, ethical and fashionable global audience. Therefore, I have designed a series of simple geometric patterns with bright colours to convey the image of a young and dynamic brand.
The project demonstrates the creation of surface graphics for product packaging and promotional motion graphics for broadcast and social media.
[Individual Project]
#C4D #Dimension #After Effect #Photoshop #Illustration
Stylescape
Stylescape is a visual representation of the brand identity, consisting of a colour palette, target users, graphic elements, typography and possible design applications.
I aimed to make this a visual reference point for the values and comprehensive communication of the Sayuna brand, which appeals to young, active consumers.
