The Fairy Possum
School Project (2021)
With Zoos Victoria as the intended client, this project focused on endangered animals in Victoria and I have created an educational animation to raise awareness of ecological conservation.
Zoo Victoria is committed to fight against wildlife extinction. They hope to raise public awareness and encourage conservation of the endangered Leadbeater ‘s possum, but the publicity didn't work out well.
After watching bloody and shocking promos from other animal rights groups, I have decided to design in a more moderate style that educates and conveys arguments that are logical and emotional, rather than thrillers.
The video presents compelling statistics and other critical information about Leadbeater’s possum and aim to generate sympathy of the audience and call for their action.
[Individual Project]
#After Effect #Procreate #Illustration
Character Design
A cute image was created for the video in order to make people love possums and intend to protect them from the bottom of their heart.
