Echoes of Heritage and Migration

ANNG Gallery


Project Overview:

"Echoes of Heritage and Migration" is a collaborative project between ANNG Gallery and artist Jaedon Shin, curated by ANNG’s pioneering designer Belinda. This project brings together traditional art and digital innovation to explore themes of cultural duality, migration, and the search for identity and belonging. Jaedon Shin, a Korean-born, Melbourne-based artist, uses his art to reflect the complex interplay between his Korean heritage and his life in Australia. The project features vibrant and deeply personal works, including the renowned piece "Double Moon."

Solution Process and Objectives:

Promoting Cultural Awareness:

Objective: Foster greater understanding and appreciation of the diverse cultural backgrounds that constitute the Australian community.

Solution: Through Jaedon’s vivid and expressive artwork, the project highlights the experiences of migration and the dual identity many individuals face. This visual narrative helps bridge cultural gaps and promotes inclusivity.

Encouraging Community Engagement:

Objective: Engage local and global communities in conversations about identity, belonging, and cultural heritage.

Solution: By transitioning traditional art into NFTs, the project reaches a broader audience, leveraging digital platforms to create interactive and immersive experiences. Community events, exhibitions, and online forums are organized to facilitate dialogue and participation.

Supporting Artists in the Digital Era:

Objective: Provide a platform for traditional artists to transition into digital and NFT art.

Solution: ANNG, under Belinda’s leadership, offers resources and guidance to artists like Jaedon Shin, enabling them to adapt to new technologies and market trends. Workshops, mentorship programs, and technical support are integral parts of this initiative.

Demonstrating Social Impact:

Objective: Showcase how art can influence social behavior and promote positive change.

Solution: The artworks in "Echoes of Heritage and Migration" are designed to resonate with audiences on an emotional level, encouraging empathy and understanding. The project aims to inspire viewers to reflect on their own cultural identities and the shared human experience of seeking connection and belonging.

Meeting Key Objectives:

The project successfully merges traditional and digital art, providing a unique platform that reaches diverse audiences. It promotes cultural understanding and community engagement, addressing social issues through the powerful medium of art. By supporting artists in their digital transition, ANNG ensures the sustainability and relevance of artistic expression in the modern era. Images of Jaedon Shin's artworks, including "Double Moon" and other recent pieces, will be included to visually support the text, illustrating the depth and vibrancy of his cultural narratives.

Location

ANNG Gallery [Level 17/60 Albert Rd, South Melbourne VIC 3205]

[Group Project]

#Procreate #Photoshop #Illustrator #After Effect

Exhibition

All animations are designed to loop seamlessly and infinitely, creating a continuous and fluid visual experience. Since the animations will be displayed in a gallery with background music already in place.

*This page contains several videos, which may take some time to load. Thank you for your patience!

Immersive Hall

The animation below is designed for the immersive hall, aiming to provide a tranquil, meditative environment. It features subtle and gentle transitions, allowing viewers to see the stars slowly light up in the mountains and experience the slow passage of time.

DESIGNER
LIXIN (BELINDA) CHEN

ART DIRECTOR
LIXIN (BELINDA) CHEN

ILLUSTRATOR
JAEDON SHIN

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Moonlight Reprise - Animation & Music Video

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Double Moon - Animation & Music Video